Why Sugar & Mila

Our Purpose

At Sugar & Mila, we believe beauty should be kind—to people, to skin, and to the planet. Our purpose is to empower confidence through gentle, natural hair removal that feels as good as it looks.

How We Create Positive Impact

  • For People: We support individuals in feeling good in their skin—offering an alternative to harsh waxing and synthetic products. Whether someone is trying sugaring for the first time or switching for skin sensitivity reasons, we’re here to help them feel confident and respected.

  • For Professionals: We elevate estheticians and salon owners by offering training, high-quality professional products, and ongoing business support, so they can build loyal client bases and grow their businesses with a product they believe in.

  • For the Planet: We use biodegradable, cruelty-free, and eco-conscious packaging and ingredients. Our sugar paste is made from simple, food-grade ingredients—because what you put on your body matters.

Who We Want to Help

  • People with sensitive skin or those who have been burned (literally or emotionally) by traditional waxing.

  • First-time users looking for a more natural and less intimidating entry into hair removal.

  • Salon owners and estheticians who want better results, happier clients, and greener practices.

  • Conscious consumers who care about ingredient integrity and ethical beauty.

Why This Matters to Our Customers

  • They care about their skin—and want to avoid harsh chemicals or painful experiences.

  • They value transparency and simplicity in what they put on their bodies.

  • They want their choices to reflect their values—whether that’s cruelty-free, eco-conscious, or women-owned.

  • They want to support small businesses doing big things.

Our Vision

Sugaring today, for our future. Powerful in purpose. In every salon, everywhere.

By 2030, we see Sugar & Mila as more than a product line—we see a movement. A global community of skin-loving, planet-loving change-makers who believe that doing better for people and the planet is not only possible, but profitable, too. 

What We're Dedicated to Doing:

We’re dedicated to educating, empowering, and expanding—one salon at a time.

To bring Sugar & Mila to every beauty salon, we are committed to:

  • Delivering expert training to beauty professionals who want to master sugaring and offer something better to their clients.

  • Creating high-quality, consistent products that salons trust and love to use.

  • Building a supportive community that shares our values of natural beauty, sustainability, and ethical business.

  • Leading with heart and purpose—always staying true to why we started.

It feels big. It feels bold. And we’re just getting started.

If you haven’t had the chance to meet Camilla yet, she’s just an email away. Based in Auckland City, she would love to hear from you and share her expertise on all things sugaring.